The award will go to the best new loyalty programme first launched or advertised between January 1 and December 31, 2011. Judges will be looking for programmes which offer best value to the customer. Results should refer to number of members, the programme benefits and the average monthly volume of transactions or other differentiators. Creativity, innovation, clarity of product information, including terms and conditions, and the value of benefits are likely to feature in successful entries.
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The award will go to the food retail organisation or brand that can show how it has operated the best loyalty offering under one or more of the following criteria – value to the customer, commercial benefits for the brand owner and programme manager, enhancement of the brand for the programme partner. Entries should reflect results achieved during the period between January 1 and December 31, 2011.
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The award will go to the non-food retail organisation or brand that can show how it has operated the best loyalty offering under one or more of the following criteria – value to the customer, commercial benefits for the brand owner and programme manager, enhancement of the brand for the programme partner. Entries should reflect results achieved during the period between January 1 and December 31, 2011.
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The award will go to the organisation or brand in the travel and entertainment sector that can show how it has operated the best loyalty programme offering under one or more of the following criteria – value to the customer, commercial benefits for the brand owner and programme manager, enhancement of the brand for the programme partner. Entries should reflect results achieved during the period between January 1 and December 31, 2011.
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The award will go to the organisation or brand in the financial services sector that can show how it has operated the best loyalty programme offering under one or more of the following criteria – value to the customer, commercial benefits for the brand owner and programme manager, enhancement of the brand for the programme partner. Entries should reflect results achieved during the period between January 1 and December 31, 2011.
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The award will go to the organisation or brand in the fast moving consumer goods sector that can show how it has operated the best loyalty programme offering under one or more of the following criteria – value to the customer, commercial benefits for the brand owner and programme manager, enhancement of the brand for the programme partner. Entries should reflect results achieved during the period between January 1 and December 31, 2011.
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The award will go to the organisation or brand in the mobile communications market that can show how it has operated the best loyalty programme offering under one or more of the following criteria – value to the customer, commercial benefits for the brand owner and programme manager, enhancement of the brand for the programme partner. Entries should reflect results achieved during the period between January 1 and December 31, 2011.
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The award will go to the organisation or brand in the utilities market that can show how it has operated the best loyalty programme offering under one or more of the following criteria – value to the customer, commercial benefits for the brand owner and programme manager, enhancement of the brand for the programme partner. Entries should reflect results achieved during the period between January 1 and December 31, 2011.
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Entries are invited from programme managers or brands. Judges will be looking for innovations, technology based or otherwise, implemented or launched between January 1 and December 31, 2011 which have increased the brand’s competitiveness and effectiveness and could be considered ‘firsts’ in the loyalty industry. An innovation can be a product, service, technology, system or procedure.
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This award will recognise the loyalty initiative that has shown innovation and best practice in the use of information and communications technology. Entries are encouraged from organisations which can demonstrate and measure the use of information technology as an enabler for business and customer advantage. Judges will be looking at cost-effective projects where technology has played a key role in enhancing quality, functionality, efficiency, better customer service etc. Submissions should demonstrate effective implementation during the period between January 1, 2011 and December 31, 2011.
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The winner in this category will have developed a loyalty programme based around the knowledge and information they hold about their customers to offer them a better programme. Judges will assess CRM programmes which demonstrate the use of new methods and channels to improve customer retention and utilisation. Entrants should include details, relating to activity between January 1 and December 31, 2011, of how they have used CRM to offer more relevant products or services or better value to customers, increase customer revenues and return on investment.
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Skills in statistical analysis, market research, spatial analytics and program performance measurement will be considered in this category. The judges will look for impressive targeting and modelling, profitable customer segmentation, and proof of a deep analytical grasp of consumer attitudes and behaviours.
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The winner in this category will have used customer communications in an innovative or otherwise exceptional manner to improve business performance and achieve objectives between January 1 and December 31, 2011, including customer satisfaction and business profitability. Communications can refer to writte, verbal or electronic interface with customers and it includes social media.

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Open to all loyalty programmes that has conducted a marketing campaign between January 1 and December 31, 2011. Entrants should outline, within the context of an overall marketing strategy, how their organisation has used an integrated campaign featuring a number of techniques to improve market penetration, enhance customer usage, target specific or new markets etc. Results will be assessed not only on empirical measures (number of new customers, activity levels) of the campaign, but also its creativity and its contribution to building brand values and awareness. In addition, judges will be assessing how clearly the information within the campaign has been communicated to ensure transparency to customers.
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The judges will be looking for a project, illustrating results achieved between January 1 and December 31, 2011, which has effectively delivered its corporate and social responsibility objectives.
This could be an international, national, or local project and should demonstrate a coherent and integrated approach to the practical demonstration of CSR policies around community, social, ethical or reputational issues in action. Judges will also welcome programmes which aim to improve responsibility or education to key stakeholder groups, such as customers or employees
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The award will go to the organisation or brand that can show how it has operated the best card based loyalty programme offering under one or more of the following criteria – value to the customer, commercial benefits for the brand owner and programme manager, enhancement of the brand for the programme partner. Entries should reflect results achieved during the period between January 1 and December 31, 2011.
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The award will go to the organisation or brand that can show how it has operated the best coupon or voucher based loyalty programme offering under one or more of the following criteria – value to the customer, commercial benefits for the brand owner and programme manager, enhancement of the brand for the programme partner. Entries should reflect results achieved during the period between January 1 and December 31, 2011.
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This award will go to the loyalty programme that can show how it has offered the best loyalty programme focussed on the business customer (large and small), under one or more of the following criteria – value to the customer, commercial benefits for the brand and the business user, and innovation. Results should reflect achievements during the period between January 1 and December 31, 2011.
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Entrants will need to demonstrate a true understanding of their customers’ needs through the delivery of world class customer service in a loyalty programme. Judges will look for achievements and initiatives between 1 January and 31 December 2011 which show proof of the impact of an innovative customer care strategy on retention levels and customer satisfaction. Initiatives can refer to different channels of service including written, verbal or electronic communications but must be specific to the loyalty programme.
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The winner of this award will be the organisation that demonstrates the best use of social media to enhance loyalty within their customer base. Entrants should include details, relating to activity between January 1 and December 31, 2011, of how they have used social media to both recruit and retain customers and also expand their interaction with the organisation. Social media in this context will include social networking sites, blogs and other forms of viral communication
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The award will go to the organisation or brand that can show how it has operated the best loyalty programme offering under one or more of the following criteria – value to the customer, commercial benefits for the brand owner and programme manager, enhancement of the brand for the programme partner. Entries should reflect results achieved during the period between January 1 and December 31, 2011. Winners of the categories Best Loyalty Programme of the Year – Retail, Travel and Entertainment, Financial Services, FMCG, Mobile and Utilities will automatically be considered for this award however entries are also encouraged from other sectors that were not eligible to enter those categories.
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This special award will be presented to an individual or team initiative, who has made an outstanding contribution to the advancement and success of the loyalty industry. Nominations may apply to anyone in the industry and are not restricted to programme managers or service providers. The judges will nominate candidates that they feel qualify for this award; however individuals or organisations are also welcome to contact us directly with their nominations. Email: info@theloyaltyawards.com before February 29, 2012.
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This award will go to the loyalty programme operating from Europe and the Middle East that can demonstrate and evidence the highest number of unique members globally to the satisfaction of the judges whose decision will be final. To ensure consideration, programmes wishing to be considered for this Award are invited to submit the relevant information as at December 31, 2011 to info@theloyaltyawards.com. The organisers may also obtain the relevant information from public sources or solicit the programme managers.
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