We have brought together a broad spectrum of independent experts, who either specialise in a particular field, or who have experience and insight into different aspects of the loyalty industry.

They include representatives from service providers and industry commentators both from an industry and consumer perspective.

A selection of the judges will review and score all the qualifying entries and compile a short-list in each category. All judges will meet for a final judging day in March 2012 and vote for the overall winners of each award. Supporting material, where provided, will be presented at this point in the judging process.

All judges of The Loyalty Awards are bound by a Code of Conduct covering confidentiality, conflicts of interest and contact with entrants. The judges’ decision is final and there will be no opportunity for appeal, discussion or correspondence.

Our judges will be looking for entries to demonstrate a balance between commercial success against objectives and how the customer experience has been improved. In many categories, judges will be paying particular attention to the responsibility companies have shown to customers in their business practices and clarity of programme information. They will also judge entries on creativity, clarity of expression and comprehensibility of the entry.

The panel for 2012 will include:

Eric Austin, Independent Consultant and former Chair of the DMA Financial Services Council
Peter Wray, Independent Consultant
Tim Winship Editor of Frequentflier.com
David Johnston, President and CEO EMEA, Aimia
Paul Berney, Chief Marketing Officer, Mobile Marketing Association London
Radek Hrachovec, Independent Consultant
Graeme D Thomson, Managing Director, Premium Group Marketing Ltd, New Zealand
Chris Jacobs, Independent Consultant, BusinessAssyst
Michael Leander, Founder Markedu, CEO Michael Leander Company, Denmark/Portugal
Mike Atkin, MJA Associates
Susan Rose, CEO, Think-Zinc
Dean van Leeuwen, Co-Founder, TomorrowToday