November 2011
Call for Entries published in the first printed edition of Loyalty Magazine for seven years.

February 29, 2012
Entry deadline

March 2012
Judging of The Loyalty Awards

April 2012
Shortlist announced and published in edition 2 of the printed Loyalty Magazine

June 12, 2012
The Loyalty Awards Gala Dinner & Ceremony, The Grosvenor House Hotel, London

July 2012
Publication of the Winners in Edition 3 of the printed Loyalty Magazine